Epoptique.ma

Local SEO Domination

Captured local market share by ranking 54 keywords in the Top 3 positions via aggressive Local SEO.

Top 3 Rankings

Keywords ranking in positions #1-3 (up from 6).

Traffic

Year-over-year growth in local organic visits.

Leads

High

Consistent stream of appointment bookings via website.

The Challenge

A local business with zero digital footprint was invisible to nearby customers searching for optical services.

The Solution

Launched a targeted Local SEO campaign focusing on Google Business Profile optimization.

Executed a PR Backlink strategy to build local domain authority.

Created location-specific content pages to capture 'near me' search intent.

Google Business Profile visibility: 285k profile views and 152k searches for Epoptique Casablanca.

Business Profile interactions reached 10,324, strengthening local SEO proof for Epoptique.

Direction requests reached 2,371 from Google Business Profile local search visibility.

Phone calls from Google Business Profile reached 6,627 during the measured period.

Local trust signal: Epoptique holds a 4.9 rating from 486 Google reviews.

Tech Stack

WordPress

RankMath

Google Maps API

Ahrefs

Role

SEO Specialist

Jan 2022 - Present

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