Fantasialife.com
Shopify SEO & UX Architecture
Rebuilt site architecture and UX to boost mobile conversion rates and organic visibility.
Organic Traffic
Achieved within the first 3 months of launch.
Conv. Rate
Significant uplift in mobile user checkout completion.
UX Score
Passed all Core Web Vitals metrics on mobile.
The Challenge
The original site suffered from poor mobile performance and unstructured collections, leading to high bounce rates and low organic rankings.
The Solution
Customized the Shopify 'Liquid' theme code to improve Core Web Vitals and mobile responsiveness.
Restructured the entire product taxonomy to align with high-intent search terms.
Implemented comprehensive Schema.org structured data to capture Rich Snippets in Google.
Tech Stack
Shopify
Liquid
JavaScript
Schema.org
SEMrush
Role
Shopify Developer & SEO
Jan 2023 - 2024
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