Othmane.SEO
Fantasialife.com

Shopify SEO & UX Architecture

Rebuilt site architecture and UX to boost mobile conversion rates and organic visibility.

Organic Traffic

Achieved within the first 3 months of launch.

Conv. Rate

Significant uplift in mobile user checkout completion.

UX Score

Passed all Core Web Vitals metrics on mobile.

The Challenge

The original site suffered from poor mobile performance and unstructured collections, leading to high bounce rates and low organic rankings.

The Solution

Customized the Shopify 'Liquid' theme code to improve Core Web Vitals and mobile responsiveness.

Restructured the entire product taxonomy to align with high-intent search terms.

Implemented comprehensive Schema.org structured data to capture Rich Snippets in Google.

Tech Stack

Shopify
Liquid
JavaScript
Schema.org
SEMrush

Role

Shopify Developer & SEO

Jan 2023 - 2024