Othmane.SEO
Epoptique.ma

Local SEO Domination

Captured local market share by ranking 54 keywords in the Top 3 positions via aggressive Local SEO.

Top 3 Rankings

Keywords ranking in positions #1-3 (up from 6).

Traffic

Year-over-year growth in local organic visits.

Leads
High

Consistent stream of appointment bookings via website.

The Challenge

A local business with zero digital footprint was invisible to nearby customers searching for optical services.

The Solution

Launched a targeted Local SEO campaign focusing on Google Business Profile optimization.

Executed a PR Backlink strategy to build local domain authority.

Created location-specific content pages to capture 'near me' search intent.

Tech Stack

WordPress
RankMath
Google Maps API
Ahrefs

Role

SEO Specialist

Jan 2022 - Present